The Founder Study
Learn about business. Develop a creative mind. Build your next big thing.

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04
Jun
Sun Bum: Sunscreen for Beach Bums

Sun Bum: Sunscreen for Beach Bums

Under the hot sun of Cocoa Beach, Florida, Sun Bum started in 2010 with a simple mission: to protect users
6 min read
25
May
LEGO: How It All Started?

LEGO: How It All Started?

Before screens and smartphones, before algorithms and NFTs, there were bricks—simple, colorful, plastic bricks that clicked together. And behind
6 min read
16
May
Rivian: EV Exploration

Rivian: EV Exploration

Electric vehicles weren’t new in the early 2010s—but they were predictable. Most carmakers were zeroed in on sleek
6 min read
01
May
Liquid Death: The Best Marketing Strategy Ever?

Liquid Death: The Best Marketing Strategy Ever?

For decades, the bottled water market looked the same: safe, sterile, and frankly, boring. Soft blue mountains, crystal-clear streams, minimalist
6 min read
24
Apr
Solo Stove: Can This Change Already?

Solo Stove: Can This Change Already?

For years, the campfire space saw very little innovation. When it came to creating the perfect campfire experience, the options
8 min read
17
Apr
The Farmer's Dog: What's Best For My Dog?

The Farmer's Dog: What's Best For My Dog?

Imagine trying everything possible to help your dog’s chronic health issues—expensive kibble, specialty diets, even the best vet
6 min read
10
Apr
Herschel Supply Co: Changing the backpack.

Herschel Supply Co: Changing the backpack.

In 2009, brothers Jamie and Lyndon Cormack set out to create something they were passionate about—an innovative, stylish, and
6 min read
24
Mar
Spotify: Making Music a Premium Experience.

Spotify: Making Music a Premium Experience.

Spotify is the world’s leading music streaming service and has fundamentally changed the way people listen to music. It
6 min read
18
Mar
Canva: Australia's Third Unicorn.

Canva: Australia's Third Unicorn.

Canva is an online graphic design platform that’s changed the game for anyone needing to create visuals, from social
6 min read
10
Mar
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Chobani: What Would You Do With a Billion Dollars?

Chobani is a globally recognized American food company best known for revolutionizing the yogurt industry, particularly with its Greek-style yogurt.
6 min read